Why should you engage in Influencer Marketing for your hostel?
Enhanced visibility & reach
Influencer marketing is a powerful way for hostels to increase brand visibility, especially among younger travelers. Over 70% of Gen Z and Millennials trust social media influencers more than traditional advertisements (via “The Influencer Report” - Morning Consult) when it comes to travel recommendations. By partnering with influencers who have established travel-focused audiences, hostels can instantly reach thousands of potential guests who are actively seeking unique, budget-friendly experiences.
Build your hostel’s reputation amongst the travel community
Influencer collaborations build trust by positioning your hostel as a part of the travel community, rather than just another business. Nielsen’s Global Trust in Advertising study indicates that 92% of consumers trust recommendations from individuals over brands. When travellers see influencers they follow recommending a hostel, it establishes credibility and helps turn that initial interest into long-term loyalty among backpackers and adventure seekers.
Boosted bookings & conversions
Influencers drive direct bookings by creating authentic, appealing content that shows off the unique character of a hostel. According to the Digital Marketing Institute, nearly 40% of consumers have made a purchase after seeing an influencer’s recommendation. For hostels, influencer marketing can mean more guests who feel confident booking after seeing an influencer’s positive experience—making it a cost-effective alternative to more traditional advertising channels.
